What if the next voice they trust isn’t Yours?

AI is a voice children trust – and most parents haven’t noticed.

Children are already turning to AI. This book is about making sure they still turn to you.

Consider the data from recent Vodafone research conducted with expert guidance from the NSPCC.*

81% of children aged 11–16 say they actively use AI chatbots.
42% of those children are using them every single day.
Almost a third (31%) of those young users openly admit that the AI chatbot feels like a friend.

What the Experts Say:

‘This book has arrived at exactly the right time.’

Dr Laura Bishop, PhD, Psychologist and mother of three.

What if the Next Voice They Trust Isn’t Yours? is a guide by a father helping parents remain central in the age of AI.

Available now in Kindle, Paperback and Hardcover formats.

About Simon

Simon is a father and business leader who wrote this book after observing how technology shapes relationships with children.

Thoughtful notes on parenting in the age of AI.

*Source:

[1]. Vodafone, NSPCC, and Censuswide (Safer Internet Day Research, February 2026), surveying 2,000 UK children and parents aged 11 – 16. https://www.vodafonethree.com/news/ai-chatbots-safer-internet-day-2026